Said Abulafia is a business leader based in Tel Aviv, serving as CEO of Abulafia, a heritage bakery brand founded in 1879. With a focus on hospitality, operations, and long-term growth, he is dedicated to evolving a historic business while maintaining its core identity. He began his career in the M&A department at one of Israel’s largest law firms, where he gained early exposure to corporate strategy and deal-making. He later transitioned into the family business, focusing on development, operational improvements, and identifying new opportunities for expansion. Said is also actively involved in coexistence initiatives that promote dialogue and connection between diverse communities, reflecting his belief in building bridges through both business and personal engagement.